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The Proof of ‘Precision’ in GMC’s Latest Campaign

GMC launches follow-up to its “Precision” campaign, celebrating the art in the technology and science that goes into making the new Sierra.

GMC and Leo Burnett Detroit launched a follow-up to the “Precision” campaign, GMC’s first major brand makeover in 15 years first announced in 2015.

The auto industry has seen a record year for sales in 2015, and GMC continues to meet the surge in demand for pickup trucks with the introduction of the new 2016 Sierra Denali 1500.

GMC is shifting its message — it’s no longer drawing comparisons to the precise nature of baseball, men’s fashion or basketball — to showcase directly how “Precision” is manifested through specific features in the vehicle and how the driver experiences it. The latest campaign celebrates the art of the technology and science that goes into making the new Sierra.

Six teasers highlight the Sierra Denali’s signature features that are unique in the luxury full-size pickup truck segment. These features include signature chrome grill, LED lighting, Magnetic Ride Control, Bose Active Noise Cancellation, smooth sound 6.2L and Tri-Mode Power Step.

View the rest of the teasers on the GMC website.

More spots featuring other GMC vehicles — Acadia, Terrain, Yukon and Canyon — will be rolled out in the coming months.

January 21, 2016