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The Creative Essentials of Carlos Murad, Creative Director

Run, relax and repeat. From actual marathons to marathon streaming sessions, these are the things that keep this creative director in peak creative form inside and outside the walls of 35 W. Wacker.

Originally hailing from Brazil, Carlos Murad started working at Leo Burnett nearly 20 years ago, first as an art director in Sao Paulo, Brazil, and Lisbon, Portugal, and then as executive creative director in Bogota, Colombia, where he helped lead the office to agency of the year honors.

After six years at another agency in Sao Paulo, he returned to his Leo Burnett roots and headed to the slightly chillier climes of Chicago to join LAPIZ in 2015 as regional creative director. He then became creative director for Leo Burnett’s Samsung and The Field Museum accounts, among others.

Carlos specializes in creating integrated marketing campaigns for clients in Latin America, U.S. and Europe, and his work has earned him major wins at Cannes, Clio, LIA, and the One Show.

So how does an award-winning creative director remain, um, creative after almost 20 years in the business? Here is Carlos’ (succinct) advice:

Run 8K.
Run even further.
Run a marathon.
Achieve the result you want.
Watch some TV.
Do it all again.

The same applies to advertising.

November 21, 2017