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McCafé Shows ‘World’s Best Mom’ at Her Best

A new campaign for McCafé Coffee shows the “world’s best mom” at her best. With her favorite mug full of McCafé, mom can take on just about anything. Read more at Ad Age.

In its first campaign for McCafé, Leo Burnett Chicago presents coffee lovers across America a way to enjoy the McCafé experience at home. The campaign, for McDonald’s USA and The Kraft Heinz Co., launches January 18 with TV, print and digital.

The 30-second TV spot “World’s Best Mom” celebrates today’s modern mom. She isn’t an unrealistic or unrelatable super-mom, but one who keeps her work and life in balance as she operates at the center of her family’s controlled chaos.

In the cheeky spot, a work-from-home mom attempts to fix her daughter’s not-so-perfect hair, wraps up a video conference call suited in a blazer and off-camera pajama bottoms and calmly shrugs off comical household mishaps. Watch the spot.

The campaign includes a print ad showing mom at the center of her beautiful, household handful.

January 19, 2016