Kraft Wants You to #FamilyGreatly With Your Loved Ones
First ‘Masterbrand’ Campaign Launches From Leo Burnett Chicago
Kraft has studied the pressures parents face today and found that eight out of 10 parents feel they are under too much pressure to be “perfect.” But Kraft believes parents don't have to be perfect to be great and their kids agree: Four out of five kids would rather have a great parent than a perfect one.
For its first masterbrand campaign in support of Kraft-branded products, Leo Burnett Chicago crafted a powerful new video that spotlights those pressures parents face. The documentary-style work aims to change the conversation around being a perfect parent.
In a tearjerking twist, it shows these real parents that no matter what, in their kids' eyes, they're better than perfect because they're great.
Kraft will spotlight real families throughout the campaign, to help further reinforce that what matters to families matters to Kraft.