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How Many Ways Can You Snap, Crackle, Pop?

As reported by Ad Age, Rice Krispies launched a new spot focused on treat making this holiday, bringing back the beloved characters Snap, Crackle and Pop.

For generations, making and decorating Kellogg’s Rice Krispies treats has been a favorite holiday activity for kids and parents. To reinforce this tradition, Rice Krispies has launched a new campaign as fun and festive as making the treats themselves: “How Many Ways Can You Snap, Crackle, Pop?”

The campaign brings to life the endless possibilities for holiday fun and creativity while re-introducing the iconic Rice Krispies characters Snap, Crackle and Pop—and a catchy original holiday jingle.

For the first time, thanks to 3D computer-graphic animation, Snap, Crackle and Pop live in the real world (at least in the spot). They interact with smiling, dancing and flying Rice Krispies Treats, and live-action parent and kid.



To create the commercial, Leo Burnett Chicago worked with food stylists in Portland, Oregon and Toronto to create more than 100 different treats using more than 75 boxes of Rice Krispies cereal and more than 60 types of candy. The CG animation was combined with live-action actors and stop-motion Rice Krispies Treat creations like turkeys, nutcrackers and reindeer. To animate the treats in stop motion, they were rigged as puppets and moved ever so slightly while being photographed with a camera shooting from a programmable robotic arm to achieve the playful charm and fluid motion.

Leo Burnett created the music specifically for this spot. The agency collaborated with The Elements music house in New York to give the music a catchy arrangement inspired by today’s pop music trends with a beat that is sticky and sweet, just like the treats.

The Rice Krispies Treats creations seen in the spot can be found, along with other recipes, at RiceKripsies.com.

November 24, 2015