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Behind the Scenes With Kellogg’s Rice Krispies’ Spot ‘Pop to Life’

Take a visit to the Bent Image Lab studio to discover the filmmaking magic behind Kellogg’s Rice Krispies’ latest holiday campaign, “How Many Ways Can You Snap, Crackle, Pop?”

The campaign’s spot, “Pop to Life,” brings to life endless possibilities for holiday fun with the help of animated treats and the brand’s iconic characters Snap, Crackle and Pop, which were created in 3-D animation for the first time.

Take a visit to the Bent Image Lab studio to discover the filmmaking magic behind Kellogg’s Rice Krispies’ latest holiday campaign, “How Many Ways Can You Snap, Crackle, Pop?”

The campaign’s spot, “Pop to Life,” brings to life endless possibilities for holiday fun with the help of animated treats and the brand’s iconic characters Snap, Crackle and Pop, which were created in 3-D animation for the first time.

The behind-the-scenes footage reveals how three production styles came together for a continuous, fully integrated story —CG animation for Snap, Crackle and Pop; stop-motion for the Rice Krispies creations; and live action for the human characters.

To create the commercial, Leo Burnett Chicago and Bent worked with food stylists in Portland, Ore., and Toronto to create more than 100 different treats using more than 75 boxes of Rice Krispies cereal and more than 60 types of candy.

To animate the treats in stop motion, the actual food items were rigged as puppets and posed frame-by-frame with a camera shooting from a programmable robotic arm. The animated treats were combined with the CG characters and live-action footage, and matched with an original holiday song.





December 10, 2015