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Super Bowl Sweepstakes Q+A With Amanda McKinney

This year’s Esurance “Pass It On” sweepstakes provided ample opportunity to engage with customers throughout the entire Super Bowl game.

How Esurance Won the Social Bowl

Esurance made a lot of people happy during the Super Bowl and showed off its innovative marketing. Read a Q&A with Leo Burnett creatives Brian Shembeda and Jeff Candido and Esurance CMO Alan Gellman.

Quiet on Set: The Making of a Super Bowl Commercial

An inside look at Buick’s first Super Bowl commercial with Q&A’s from Leo Burnett Detroit Chief Creative Officer Steve Chavez, and veteran Super Bowl ad director Erich Joiner.

McDonald’s ‘All Day Breakfast’ Spots Feed Imagination and Cravings on Super Bowl Sunday

“Good Morning” and “Food Reimagined” share joy of McDonald’s breakfast all day and all night as momentum for “All Day Breakfast” continues.

Chris Clark on What to Listen for in Those Super Bowl Ad Soundtracks

Leo Burnett Chicago’s director of music discusses the music behind the spots in the big game in his Huffington Post article “Everyone Is Listening: Selecting the Right Music for Super Bowl Ads.”

Esurance Reveals “Pass It On” Super Bowl Game-Day Commercial and Sweepstakes

Sunday’s big game will have fans passing more than the chips and dip. Esurance revealed “Pass It On,” created by Leo Burnett Chicago, which includes a game-day commercial and sweepstakes.