This year’s Esurance “Pass It On” sweepstakes provided ample opportunity to engage with customers throughout the entire Super Bowl game.
Esurance made a lot of people happy during the Super Bowl and showed off its innovative marketing. Read a Q&A with Leo Burnett creatives Brian Shembeda and Jeff Candido and Esurance CMO Alan Gellman.
An inside look at Buick’s first Super Bowl commercial with Q&A’s from Leo Burnett Detroit Chief Creative Officer Steve Chavez, and veteran Super Bowl ad director Erich Joiner.
“Good Morning” and “Food Reimagined” share joy of McDonald’s breakfast all day and all night as momentum for “All Day Breakfast” continues.
Leo Burnett Chicago’s director of music discusses the music behind the spots in the big game in his Huffington Post article “Everyone Is Listening: Selecting the Right Music for Super Bowl Ads.”
Sunday’s big game will have fans passing more than the chips and dip. Esurance revealed “Pass It On,” created by Leo Burnett Chicago, which includes a game-day commercial and sweepstakes.