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The Unsexy Middle Ground

Nic Chidiac, EVP, head of planning, discusses how agencies can find middle ground between hard data and human creativity – and why it works.

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On Leveraging Voice Technology

Strategy Director Chadi Saab explains how voice technology will impact for both users and advertisers

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On Building a Successful Strategy

Cannes-winning Strategy Director Ariel Tishgart discusses her collaborative role and what makes for an inspiring strategy.

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Why the Holiday Shopping Season Is Year-Round

Consumer behavior has shifted and the path to purchase is longer than you think, writes Arc Digital Strategist Caitlyn Ford.

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How Retailers Can Level Up by Applying Gaming Innovations

Think VR and AR is just playing around? Here’s what retailers can learn from gamers, writes Arc Vice President, Strategy Director Fran Diamond.

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One Millennial’s Perspective on the Changing Shopper Landscape

Arc Digital Strategist Caitlyn Ford explains what savvy brands need to know to stay in tune with today’s content-driven shopper

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