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How Retailers Can Level Up by Applying Gaming Innovations

Think VR and AR is just playing around? Here’s what retailers can learn from gamers, writes Arc Vice President, Strategy Director Fran Diamond.

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One Millennial’s Perspective on the Changing Shopper Landscape

Arc Digital Strategist Caitlyn Ford explains what savvy brands need to know to stay in tune with today’s content-driven shopper

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Brand Trust Is Both a ‘What’ and a ‘Why’

Even new players can earn consumer trust right out of the gate, writes Leo Burnett VP, Strategy Director Eric Holubow.

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Creativity Builds Your Brands. Here’s How Technology Makes Them Stronger

Leo Burnett Chief Marketing Officer Katie Newman explains how new tools make marketing more relevent and impactful.

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R.I.P. the Native Mobile App, 2008-2017

Apps are responsible for changing the world, but their days might be numbered, as Leo Burnett Emerging Technologies Director Danny Ryback explains

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Five Ways to Turn Around a Client Relationship in Distress

Here’s some advice from EVPs Kara Henry and Nicolas Chidiac: Maintain a ferocious focus and genuine humility to fix your problems

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