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Debunking the Big Myth Behind ‘Big Food’

A new study by Leo Burnett shows that eating and purchasing behaviors are more segmented than once believed.

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The 5 Things a Strategist Looks for When Watching Super Bowl Commercials

Here’s how the biggest day in advertising can influence your brand, even if you don’t buy airtime.

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Laughter Is the Best Medicine: How Humor Changed Health Insurance

Leo Burnett Chicago Executive Creative Director Jeanie Caggiano explores how UnitedHealthcare used humor stand out in a category of sameness.

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Programmatic: The ‘Magic Robot’ in the Room

Leo Burnett EVP, Director of Content Michael Siegenthaler discusses his role at the agency and how data-driven advertising is transforming the industry.

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What’s Your Brand’s ‘Lemonade’? Marketing Lessons From Beyonce

Senior Strategist Lisa Ivy lays out the three ways Queen Bey can teach us to connect with a new era of consumer.

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Why This Influencer Expert Has a Seat at the Strategy Table

Megan Maguire, Leo Burnett Chicago’s director of influencer, discusses the collaboration and customization involved in effective influencer programs.

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