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One Millennial’s Perspective on the Changing Shopper Landscape

Arc Digital Strategist Caitlyn Ford explains what savvy brands need to know to stay in tune with today’s content-driven shopper

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Brand Trust Is Both a ‘What’ and a ‘Why’

Even new players can earn consumer trust right out of the gate, writes Leo Burnett VP, Strategy Director Eric Holubow.

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Creativity Builds Your Brands. Here’s How Technology Makes Them Stronger

Leo Burnett Chief Marketing Officer Katie Newman explains how new tools make marketing more relevent and impactful.

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R.I.P. the Native Mobile App, 2008-2017

Apps are responsible for changing the world, but their days might be numbered, as Leo Burnett Emerging Technologies Director Danny Ryback explains

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Five Ways to Turn Around a Client Relationship in Distress

Here’s some advice from EVPs Kara Henry and Nicolas Chidiac: Maintain a ferocious focus and genuine humility to fix your problems

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How Data Helped Transform Lincoln Park Zoo

Kelly Meissgeier and Lisa Sobilo share how data and analysis informed the zoo’s new vision.

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