The Creative Essentials of Jordan Doucette, EVP, Executive Creative Director
Make more things and always leave room for weird. This is how our recent hire Jordan Doucette has stayed creative throughout her career.
From a mounted fish and a clay shark head, to children's books and running shoes, these are the items that often help Jordan access her most unexpected and creative ideas.
In January, Jordan was named an executive vice president, executive creative director for Leo Burnett. Doucette joined us from Toronto, where she most recently held the role of chief creative officer.
Here at Leo Burnett, Jordan is responsible for overseeing the creative product for the Kellogg Company account. She will lead the U.S. work, building on the brands that the agency has helped create more than 50 years ago.
So let's get to know this Burnetter a little better!
Here are Jordan's creative essentials:
Deep, deep down are all the good ideas.
I think it's my German-ness that makes me more rational than I would like to be. But when I go for a run, I feel like I can access parts of my brain where all the quirky ideas are tucked away. It's usually after my brain stops worrying about whether we're going to die on this particular jaunt, that I find myself transported into another layer of my mind where I find unusual ideas.
Paper & Pencils
I love stationery the way some people love family members. There's something about a new, sharp pencil and beautiful, over-priced notebook that makes me want to have ideas worthy of said pencil and paper. Last week I discovered Martha Mae (https://marthamae.info) and just standing in the store made me want to create things.
Make more things.
My daughter is always making things. Shark heads. Clay mermaids. Slime. And she tackles every new passion project with reckless abandon, not worrying about how it's going to turn out. And then somehow, as we grow up, we worry about how it will turn out and we stop doing stupid stuff that just makes us happy. So, I keep some of her work around me all the time as a reminder, 'just make sh*t' and figure the rest out later.
Leave room for weird.
I surround myself by a little bit of weird (in stuff and people and experiences and mounted fish) because I'm hoping that those interesting inputs fuel more unexpected outputs. If nothing else, it gives you something to hang over the fireplace.
How Imaginary Fred has taught me to better at my job.
The illustrations of a kid's book are what suck me in, and then the stories that unfold and are always an inspiration to me; beautiful ideas, told simply, evoke the strongest connections. Often, we are really great at having big, inspired, game-changing ideas and less great at how we articulate those ideas. Crack open a good kid's book (Oliver Jeffers is my favorite) and you'll be reminded about the power of storytelling.