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The Creative Essentials of Dana Stotts, Senior Vice President, Director of Customer and Channel Strategy, Arc Worldwide

Sneak a peek at what items keep Dana feeling inspired each day.

Dana has recently made his return to Arc Worldwide, the shopper marketing agency within the Leo Burnett Group. As the newly appointed senior vice president, director of customer and channel strategy, Dana leads strategy for MillerCoors. Beyond client work, he is also the driving force behind the development of a customer and channel center of excellence for Arc and Leo Burnett.

To celebrate his return home to 35 W. Wacker, Dana shares some insight into his inspiration, as told by the items that have helped him stay passionate and balanced throughout his career. Find out more below.

“The Three Marriages” by David Whyte
I read this book a few years ago, and those who know me have heard me talk about the core themes it addresses. We hear the term “work-life balance” a lot, especially in the agency world. Whyte’s belief is that there is no such thing as work-life balance, but rather it’s about three marriages that you have in your life: Marriage to yourself, your family and your work. They are all connected and, when one is not right, all three suffer. It’s not just a balance of work and life. Work doesn't have to suffer when you chose to focus on life, and vice-versa.

“Moneyball: The Art of Winning an Unfair Game” by Michael Lewis and “The New Bill James Historical Baseball Abstract” by Bill James
I am—and always have been—a huge baseball fan. Growing up, I wanted to pitch for the St. Louis Cardinals, but the lack of a curveball and about 10 mph on my fastball ruled that career path out pretty quickly. What I love about the story told in “Moneyball” is how someone who thought differently about how a player’s value was measured in baseball. And how that completely changed the conversation, despite no one believing in him. We have to do that nearly every day with our clients and even our internal teams. How do we look at things through a different lens and start to change the way people see value or success? How can we approach a tried and true process in a new and different way? When you believe in something, tenacity and drive are essential to push progress.

The Week Magazine
I know being super busy isn’t unique to me, especially in this business. I love using The Week to keep up on all things politics, business, technology and trends. It’s the perfect read for the train commute.

Forest Preserve Maps and Running Shoes
Being in nature is one of my favorite things. Whether I’m alone, with my girlfriend or with my two daughters, I love spending time outdoors. It’s when I really think about everything that’s going on at work or in life. Even better, it’s my time to not think about anything and just clear my head.

“The Book With No Pictures” by B. J. Novak
This is one of my favorite children’s books by B. J. Novak. (You know, the intern on The Office?) With two daughters, I’ve always read, and still read, my share of books to them. But, I mean, you can only read “Goodnight Moon” and “Llama Llama Red Pajama” so many times. This one is so good because it’s a completely different spin on the typical children’s book. Its beauty lies in its simplicity, and it engages my kids better than any other book I read to them – all with no pictures. Brilliant.

Stress vs. Passion
There’s a quote by Simon Sinek that says, “Working hard for something we don’t care about is called stress. Working hard for something we love is called passion.” I recently returned to Leo Burnett and Arc after being away for a few years. I came back for several reasons: the amazingly talented people who are my friends and colleagues, a new opportunity to build and grow a practice, but also to work on a business and brands I’m passionate about. Coming back to work in the beer category on all the great MillerCoors brands reminds me of this quote. It’s great to be back at a place that I love and working on brands that I love.

April 18, 2018