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Serta Selects Leo Burnett Group as New Creative Agency

Agency to bring creative originality and innovation to best-selling mattress brand

After a review, the Leo Burnett Group was selected as Serta’s new creative agency.

The collaborative effort between Leo Burnett, Rokkan, Arc, Greenhouse and The Core will assist Serta with solidifying its place as the industry leader. As the largest distributor and manufacturer of mattresses in the U.S., Serta’s new partnership with Leo Burnett Group will bring its story of comfort and a good night’s sleep to consumers in new and exciting ways.

“We selected Leo Burnett based on their understanding of our business and creative vision,” said Warren Kornblum, interim chief marketing officer for Serta Simmons Bedding. “We look forward to partnering with the team at Leo Burnett to deliver bold, innovative ideas and creative campaigns that will continue Serta’s momentum as the best-selling brand in the United States.”

“We are thrilled to be partnering with Serta. The brand has a storied history of product and marketing innovation that has defined comfort and sleep for generations,” said Rich Stoddart, CEO, Leo Burnett Worldwide. “Our focus, in close partnership with the Serta team, is to help evolve the brand with a relentless focus on reaffirming Serta’s position as the undisputed category leader.”

Joanne Davis Consulting in New York supported the agency pitch process on behalf of Serta.

October 3, 2017