Chicago Change Location

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Oh Baby, It’s a Mother’s Lounge!

We celebrate an addition to our building thanks to ParentKind and Arc Worldwide’s Retail Design Group.

A new bundle of joy has arrived to the building – a Mother’s Lounge, complete with eight private nursing rooms, sinks, sofas and more.

Employee resource group ParentKind initiatied the project, and Arc Worldwide’s Retail Design Group spearheaded, well, the design.

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“Working closely with Parentkind provided us invaluable insight to what this space needed to be. Everything from the number of rooms, to the fabric on the chairs, and the placement of the mirrors was derived based on mothers’ own personal experiences,” said Kylie Wendell, art director, Retail Design Group. “It was this relationship that helped us realize these rooms could be more than just pumping stations, but an area for the larger parenting community.”

The 500-square-foot lounge features eight private nursing rooms; two sinks; two microwaves; a refrigerator; dozens of lockers; and two sofas. Other amenities include a library of parenting and children’s books, a communication board and artwork by agency talent.

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Alma Klein, VP, creative director at Arc Worldwide, was one of the leading forces behind the new lounge.

“Improving the facilities for nursing moms has been a passion area for me since I started at Arc/Leo Burnett as a nursing mother myself back in 2008. I knew we could do better, but I didn’t feel like I was in a position to advocate for change until I got involved with ParentKind,” said Klein. “Our lounge is a cozy, safe space that will ease moms’ transition back to work and build community. I love this way of showing that moms are valued here.”

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How did the Retail Design Group go about creating the space? Senior Art Director Glenn Madigan said the team started by looking at best practices to see what amenities and support other companies were providing. “We sought do everything we could to surpass expectations and set a high bar for the industry to follow,” he said.

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“Our goal was to provide a respite for nursing mothers – a welcoming space that offers privacy, but also creates a community for moms to share advice, photos and resources for their growing families,” said Liz Rinaldi, VP, design director, Retail Design Group.

December 7th 2017