Leo Burnett’s 82nd Anniversary: A Day of Honor and Service
Celebrating our founder’s legacy by recognizing our people and supporting our community
Service is baked in the DNA of advertising. As Leo Burnett himself once said, “The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders.”
More than that, though, service to others is at the heart of Leo Burnett Chicago. That’s why the agency celebrated its 82nd anniversary and the second-annual “Give Back Day” with an event all about honor and service. The agency put service front and center for its anniversary with a military-themed event that honored the dedication and passion of its employees who are reaching milestones as well as its military veterans (which includes our founder as well as our North American CEO).
The theme was inspired by the new Veterans Employee Resource Group, Burnetts Vets, which also hosted the event with a three-part mission. The new group will provide support and camaraderie among fellow employee veterans, serve as military consultants on creative projects and partner with veteran-focused non-profit organizations.
The celebration kicked-off with the singing of the national anthem, followed by the annual presentation of service awards for employees who reached a work milestone. The day proceeded with a series of lighthearted military-themed activities throughout the building, such as a Barrack Bunk Challenge, military massages, writing letters to soldiers, boot camps and more. The event supported the USO of Illinois, the Anti-Cruelty Society’s Pets for Vets program, Creativets and Chicago Stand Down in addition to a performance from rapper and combat veteran Doc Todd.