Leo Burnett North America Introduces The Core
Leo Burnett’s newly launched consolidated data and analytics offering will be led by new Chief Intelligence Officer John Lowell.
Leo Burnett North America has launched The Core: an integrated data and analytics unit that combines the existing Personifi and Human Lab units with the proprietary Ardent search technology.
In doing so, the unit combines the agency’s data and analytics into one unified and competitive data offering. As part of its launch, John Lowell has been named chief intelligence officer and will oversee the new unit.
Read more on The Core and why it gives Leo Burnett a competitive advantage.