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Leo Burnett Named Lead Creative Agency for Samsung’s Global TV Business

Continuing its longstanding relationship with Publicis Groupe, Samsung expands its partnership with Leo Burnett to include its global Visual Display business.

Leo Burnett has been appointed lead agency solution for Samsung’s global Visual Display business.

Leo Burnett was the first Publicis Groupe agency to join the Samsung roster in 2004 and has created impactful and award-winning work including “Ostrich” and “Anthem.”

The agency will establish global brand positioning, integrated communications strategy and creative for the business unit. Work for Samsung’s QLED TVs is slated to launch in 2019. Read more about the win here.

August 14, 2018