Leo Burnett Hires Kieran Ots as EVP, Executive Creative Director to Lead Samsung Business
Ots comes from Leo Burnett Sydney and will oversee Samsung globally
Kieran Ots was named executive vice president and executive creative director at Leo Burnett Chicago, reporting to Britt Nolan, chief creative officer.
Ots joins the Chicago office from Leo Burnett Sydney, where he worked for nearly 20 years. He will be responsible for overseeing the creative product for the Samsung account. Ots contributed to Samsung while in the Sydney office, and will apply his global knowledge of the business to this role.
Get to know more about Ots’ experience and his plans for the future.
What are you most looking forward to in your new role?
My career until now has been a crossover between creativity and technology, so leading the Samsung account feels like the perfect opportunity. We’re at a fascinating point in time where technology really has become part of our everyday lives. Creating and telling stories in that kind of an environment has always excited me. It’s the human side of this change that fascinates me most; how we adapt and adopt new behaviors and languages even before we recognize they exist. And within this context, you have a brand that’s built around a strong, human purpose, which I think opens up some incredible opportunities.
Do you have any personal routines that help you foster creativity?
More often than not, you’ll find me with a pen and paper in hand. I have a ton of notebooks that I’ve crammed full of my ridiculously small handwriting over the years. Sometimes, if I’m just starting to dig into something, I’ll write as a way to focus my thinking and see what comes out. Or, I’ll switch to drawing. I’m also a big believer in feeding the unconscious and thinking about how we approach problems as much as solving them.
What are your hobbies and interests outside of work?
I love rock climbing and bouldering for a bit of exercise. It combines exercise, focus, problem-solving and concentration in a way that I think helps keep your head clear. I’ll also talk movies and TV with anyone who’ll listen (for as long as they’ll put up with me), and I’m fascinated by stories and narrative. And I own several guitars, but right now I’m about as rusty as their strings.
What’s the most exciting part of being a creative in 2018?
It feels like the work has become more purposeful. Creativity isn’t an abstract activity that’s somehow separate from business, and I think people have realized the incredible potential in having the two connect in a powerful way. Today, the competition isn’t just other ads – it’s products, experiences, content, everything.
In an era where people have more choice than ever before, we have to make things that they want to spend their dwindling time with. And the best work has always been just that.
Keep reading for even more background on why Kieran is an exciting hire and great fit for Leo Burnett.