Leo Burnett Chicago Picks Up Record 17 Cannes Lions
Standout campaign “Van Gogh BnB” brings home 7 Gold, 7 Silver Lions
Leo Burnett Chicago brought home a record 17 Lions for work exclusively from its office following the conclusion of the 63rd annual Cannes Lions Festival of Creativity.
The lion’s share went to “Van Gogh BnB,” the agency’s campaign for the Art Institute of Chicago. The campaign was the talk of the festival, as the work won awards on each of the first three days it was shortlisted: Direct, Promo & Activation, Design, Outdoor, Public Relations, Cyber and Media. It was shortlisted in Entertainment, a new category that debuted later in the week. In all, “Van Gogh BnB” took home 7 Gold and 7 Silver Lions.
How much a buzz did “Van Gogh BnB” make? Airbnb CMO Jonathan Mildenhall said that of all his brand’s work at Cannes, he’s most proud of the “Van Gogh BnB” campaign.
(See also: Associate Creative Directors Pete Lefebrve and Mike Costello sat down with Adweek to discuss the project.)
The agency also won for UnitedHealthcare, kicking off Cannes at the Health Lions with a Gold Lion for “Ways In” and a Bronze Lion for “Delivery.” A Silver Lion went to “Voices of Life” for Samsung in the Cyber category.
(See also: EVP, Executive Creative Director Jeanie Caggiano shared “What It’s Like to Be a Cannes Lions Juror.”)
Along with multicultural agency Lapiz, the Chicago office was shortlisted 53 times for campaigns including: “Girl Emojis”; “The Rundead”; “St. Leonard’s Ministries”; “Donate Life America”; and “Doppelgänger Tourists.” And two previous Cannes winners were shortlisted for Creative Effectiveness: “#LAG” and “Social Savvy Burglar.” (See all the shortlisted work and watch all the cases.)
For more Cannes news about Leo Burnett, visit our Cannes 2016 page.