Leo Burnett Celebrates 81 Years
See how the Chicago office spent this year’s anniversary doing good for each other and for the city’s children
On August 5, 1935, Leo Burnett opened his doors for the very first time and set out a bowl of apples. It was a powerful symbol of hospitality and generosity amidst the Great Depression. On August 5, 2016, Leo Burnett Chicago preserved that generous spirit by designating Leo Burnett’s 81st Anniversary as “Give Back Day.”
The goal was simple: to give back to the Leo Burnett family as well as the larger Chicago community the agency inhabits.
The theme this year was Karma Fest, which took the form of a multi-floor, vertical volunteering event that provided employees with countless ways to do good for over 10,000 local children and families. Leo Burnett employees assembled essential care packages for local homeless families, designed motivational sport cups for Chicago-area Special Olympic athletes, tied fleece blankets for young cancer patients and much more.
Partnering with Give2Get, which organizes charitable and purpose-driven activities for events, Leo Burnett was able to provide support to multiple local programs and institutions, including: the Hyde Park Neighborhood Club; The Night Ministry; The Chicago Coalition for the Homeless; Urban Initiatives; the Special Olympics; the Children’s Hunger Fund; The Chicago Parks Foundation; Operation Warm; and Anne & Robert H. Lurie Children’s Hospital.
This anniversary event marks the inaugural year for “Give Back Day,” which will continue to be a tradition for anniversaries to come. Outside of the celebration, the Leo Love program has already strengthened philanthropic relationships within the Chicago community and provides Leo Burnett employees with opportunities to give back all year long.