Leo Burnett and ComEd Continue to Help Young Girls Shine in STEM
The ComEd Icebox Derby is back to encourage young girls to get excited about working in science, technology, engineering and math
Many of us wouldn’t know what to do with an old fridge, other than to throw it to the curb and buy a new one. But for the fourth consecutive year, ComEd and Leo Burnett Chicago combined their expertise in technology and creativity to make an old refrigerator a fun learning tool. The Icebox Derby is an initiative that gives young girls a unique opportunity to explore a future in science, technology, engineering and math (STEM) — by turning a refrigerator into a race car!
The 2017 Icebox Derby celebrates ComEd’s commitment to invest in the workforce of tomorrow. The Chicago-based utility is bridging the gender gap that persists in the STEM fields to give girls an opportunity to get started on the careers they’d like to have in the future.
This year, 30 girls aged 13 to 18 were chosen from the Chicago area. Divided into six teams, the future STEM stars spent four sessions with their mentors transforming six old fridges into race cars powerful enough to complete a six-lap race. Changes to last year’s curriculum included adding solar energy to the construction of the race cars, which was a fun way to teach the girls about renewable energy. In addition, each car this year was equipped with fleet-management software from Telogis to provide real-time metrics, aiming to help the girls drive more safely and efficiently.