Esurance Makes Insurance Surprisingly Painless
With blunt honesty and the highly likable Dennis Quaid, Esurance makes insurance simple in its newest campaign.
Insurance is confusing, expensive and no one wants to hear about it. But in the newest campaign from Esurance, Dennis Quaid sets out to convince you otherwise.
Upon tapping customers and insurance shoppers for input, it was loud and clear that the jargon, price tag and fine print were major pain points for consumers.
In Dennis Quaid’s first commercial role, he embodies Esurance’s honest approach to insurance. Breaking down the fourth wall, he speaks to viewers in plain English to explain how Esurance creates helpful tools and offers affordable rates and discounts so shopping for an insurance quote doesn’t have to feel like a burden.
Check out the new “Surprisingly Painless” spot above.