Country Time Takes a Stand with Legal-Ade
Country Time Lemonade campaign vows to help kids keep their lemonade stands this summer.
There’s nothing like the sight of kids’ lemonade stands to mark the start of summer. Yet there’s one thing stopping them from living their best lives: permit laws. Really.
This summer, a Country Time campaign created by Leo Burnett Chicago stand up for kids. Introducing Legal-Ade: a team ready to handle lemonade stand permits and fines.
Children fined for running lemonade stands without a permit can have their parents apply for reimbursement.
For every retweet the Country Time Legal-Ade video receives, Country Time will donate $1 (up to $500,000) to help kids next year and beyond.
That’s right kids, stay thirsty.