Andrew Swinand Named CEO of Leo Burnett North America
Leo Burnett acquires two digital agencies with the appointment, driving digital transformation for the network
Leo Burnett has appointed Andrew Swinand CEO for North America. Rich Stoddart, who previously held the role, will continue serving as global president for the network.
In an internal memo to the agency, Stoddart described Swinand as a “digital innovator” and a “truly respected and thoughtful leader and a familiar face to many of us.” Swinard was formerly president of Starcom MediaVest Group, where he worked with Leo Burnett on multiple campaigns and clients. He was also a client while on Procter & Gamble’s Secret account, and led marketing for P&G’s first venture into e-commerce.
In 2011, after leaving SMG, Swinand co-founded Abundant Venture Partners, a Chicago-based incubator and investment firm focusing on improving the human condition by developing companies that improve human wellness, performance and engagement. Under Swinand’s leadership, Abundant helped launch companies such as Cardinal Path, a Google Analytics reseller recently acquired by the Dentsu Aegis Network.
Swinand was named a “Media Maven” by Advertising Age and inducted into the American Advertising Federation Hall of Achievement. He was also a Crain’s Chicago Business’ “40 Under 40” and one of Mediaweek’s “Power 50.”
With his appointment, Leo Burnett will acquire two of digital agencies from Swinand’s Abundant Venture Partners network: The Abundancy and Ardent. Ardent provides proprietary technology that uses search to understand behavior and predict consumer intent. The Abundancy applies these learning to inform custom content. Their 60 employees will join Leo Burnett Chicago later this month.
These acquisitions, as well as Swinand’s appointment, marks Leo Burnett’s ongoing commitment to defining the next generation of marketing. These additions help grow and diversify the agency’s capabilities and talent to enable more powerful and relevant creativity.
“We have made significant investments in data and technology that strengthen the capabilities of both Leo Burnett and the wider Publicis Communications hub in North America with one objective in mind: constantly developing stronger and brighter creative ideas for our clients,” said Publicis Communications CEO Arthur Sadoun. “Andrew’s arrival, combined with the acquisition of The Abundancy and Ardent analytics, will give Leo Burnett the power to seamlessly blend data and creativity at every stage of the customer journey.”