'Smart Signals' Drives Interdisciplinary Innovation at Arc Worldwide
Arc employees create problem-solving projects using emerging technologies for internal design contest.
Emerging technologies are forcing the industry to evolve at an increasingly rapid pace. So rapidly, in fact, that what clients ask for "now" is often already outdated by what's next.
Observing this tension in the industry, John Florek, VP creative director, Arc Worldwide, was inspired to find a way to help creative teams stay competitive and knowledgeable: by proactively creating projects using emerging technology.