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The 5 Things a Strategist Looks for When Watching Super Bowl Commercials

Here’s how the biggest day in advertising can influence your brand, even if you don’t buy airtime.

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Leo Burnett Names Katie Newman U.S.A. Chief Marketing Officer

Newman joins newly appointed North America CEO Andrew Swinand in leading growth efforts

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Chuck Norris Jokes Have Real Medical Consequences in Latest UnitedHealthcare Spot

The humorous side of the “Ways In” campaign continues with “Lunch vs. Chuck Norris”

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Andrew Swinand Named CEO of Leo Burnett North America

Leo Burnett acquires two digital agencies with the appointment, driving digital transformation for the network

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Laughter Is the Best Medicine: How Humor Changed Health Insurance

Leo Burnett Chicago Executive Creative Director Jeanie Caggiano explores how UnitedHealthcare used humor stand out in a category of sameness.

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Programmatic: The ‘Magic Robot’ in the Room

Leo Burnett EVP, Director of Content Michael Siegenthaler discusses his role at the agency and how data-driven advertising is transforming the industry.

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